Brisbane: (07) 3334 4288 | Sydney: (02) 9698 6226
Email: production@trafficfilm.tv
Viral Video - California Supports Big Tobacco

I great viral video to promote a recent vote in California to add a $1 levy to cigarette packet sales. This is a really well executed web video that hits the right tone perfectly.

Traffic Film and Video Production Brisbane and Sydney



Posted 26th Jun, 12 by Traffic Film and Video Production Brisbane and Sydney


Creative Use of Video Content | Lynx Invisible Ad

Here's a really great use of video content for an experiential campaign by Lynx. We love the idea of pushing the delivery of video content to new levels and this is something we have never seen before.

They've created a really great brand experience that is on brand and for everyone that wasn't there they get to see get a feeling for the experience through this online video.

Traffic Film & Video Production Brisbane and Sydney



Posted 21st Jun, 12 by Traffic Film and Video Production Brisbane and Sydney


Using Web Video Effectively | Crumpler Films

Crumpler Films is another company that we at Traffic Film & Video Production think are using internet video to effectively engage their customers as well as to sell their product.

Aussie bag manufacturer Crumpler are known for their creative approach to promoting their products - their Beer for Bags promotion where customers exchanged beers for a Crumpler bag to cater for the staff Christmas party was brilliant. Their recent launch of Crumpler Films is another great promotional channel.

Crumpler Films is interesting in that it is a Facebook page that hosts a series of web videos promoting their products in a variety of ways; from product demonstration videos to online branded content videos with a narrative. The result is an interesting and engaging way to sell their bags. They also hit their target market perfectly through facebook as well as their Vimeo channel that hosts the collection of web videos.

We don't think there is a product or service that can't benefit from internet videos. You don't have to have a cool & edgy product or brand like Crumpler to benefit from web videos. How could you use online videos to promote, engage, entertain or inform your customers?


Check out Crumpler Films here

Traffic Film and Video Production Brisbane & Sydney

 



Posted 19th Jun, 12 by Traffic Film and Video Production Brisbane and Sydney


Branded Viral Video: Cane Toad Road

Ford have recently released this great little viral video to promote their new four-cylinder Falcon.

This online video has all of the elements that make up successful viral videos. The web video is emotive, entertaining, humourous and taps in to the psyche of Australians loving to hate cane toads.

Traffic Film and Video Production Brisbane & Sydney



Posted 12th Jun, 12 by Traffic Film and Video Production Brisbane and Sydney


Using Online Video in Email Campaigns

With the wide array of online marketing channels available to marketers these days like Facebook, Twitter, YouTube, Instagram, FourSquare etc etc, the original digital marketing wonder tool, email, can sometimes be negelected. However, ignore email at your peril as it continues to prove to be one of the most effective forms of digital communication with customers.

How do you make your email campaigns more effective? Web video.

A recent study from the Web Video Marketing Council shows that including web video in your email communications is a key driver for engagement and conversion:

•    A vast majority of senior marketing executives—88%—report that email with integrated video improves campaign performance.
•    76% say these campaigns generate high click-through rates.
•    72% say "prospects are more likely to make a purchase or take other desired actions after viewing video content sent via email."

The surest way to deliver web video to your email subscribers is by linking to an external source, rather than embedding it in your message. However, working out a method to embed web video might be worth the investment.

When web video can do so much for your email campaigns, can you afford not to try it?

Traffic Film and Video Production Brisbane & Sydney
 



Posted 8th Jun, 12 by Traffic Film and Video Production Brisbane and Sydney


Inspiring Traffic | Music Video directed by Cyriak

Here's a music clip that has blown away Traffic's Norwegian dude, Anders Goberg. Is this a music clip or a piece of digital/video art? Don't know and don't care - it's amazing.

 

 

Traffic Film & Video Production Brisbane & Sydney



Posted 4th Jun, 12 by Traffic Film and Video Production Brisbane and Sydney


Ikea Web Video Series

Ikea have recently created a great branded web video series titled '7 Different Types of Sleeper'. This entertaining yet informative marketing video follows a character created by Ikea, Alvar Karlsson, as he tours Australia researching Australian sleepers.

The web video series is humourous yet educates the viewer on Ikea's range of beds. Take note at the end of each video as it makes effective use of YouTube's ability to create links to other online videos seamlessly.

Is there an online video series that you could create to engage, inform and entertain your potential customers?

Traffic Film & Video Production Brisbane & Sydney



Posted 4th Jun, 12 by Traffic Film and Video Production Brisbane and Sydney




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