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Why Videos Go Viral: Kevin Allocca

Making a viral video is a bit of a scientific art.

There are set things that you have to tick off to get your video to take off and get people sharing and watching. But, it's not just a case of ticking and flicking. There are just as many great videos that deserve to be watched and shared by everyone but only a handful of people have seen them. On the flip side, there are some videos that unexplainably have gone viral.

There is none better than Youtube's trend manager, Kevin Allocca, to learn about viral videos from. Here's Kevin's four reasons why a video goes viral courtesy of this TED talk.

“In a world where over two days of video get uploaded every minute, only that which is truly unique and unexpected can stand out in the way that [viral videos] have.” Kevin Allocca

 

 



Posted 30th Nov, 12 by Traffic Film and Video Production Brisbane and Sydney


Creative Use of Video Content | Street Pong

Video content isn't just something that lives on a traditional screen in front of you whether that's a TV screen, computer monitor, ipad or mobile phone. Not anymore.

Here's a great example of how entertaining, engaging and interactive video content can be. It's a fun little intervention that connects people and fills the time while waiting to cross the road.

What does this mean to you? Or us even? Well, it means that brands can and should be looking to engage with video content through different mediums and in different places. It's a bit cliche, but very true, think outside the box and connect with your audience and get more impact and return from your video content.



Traffic Film and Video Production Brisbane



Posted 20th Nov, 12 by Traffic Film and Video Production Brisbane and Sydney


What makes a successful viral video?

It seems everyone these days wants to create a viral video. However it's not as simple as saying: "We are going to make a viral online video". There's a lot more to it than that and unfortunately there is no formula to follow that gives you a viral video. Sorry.

It's complicated and a video going viral can be a bit hit-and-miss. However your aim should first be getting your video watched and shared by the right audience and anything on top of that is a bonus.

Here are a few points to consider when creating a video that you want to be shared by viewers:

1. Videos become viral because there is something that compels people to watch them - Watch them and then, on top of that, share them over and over.

2. Viral videos are often short - Assume your viewers are time poor and have a short attention span so, keep your video short, like the typical viewer's attention span. As a rule of thumb we recommend you aim to keep your video between one to three minutes long.

3. Viral videos are funny - This one is pretty simple, people are often watching an online video for entertainment and a bit of a laugh. People also like to share a laugh with others so are more likely to share humourous videos.

4. Viral videos tie into current events - Keep up to speed with, and respond to, current trending topices both within your industry as well as what's going on in current events. Beign topical, current and relevant is a great way to get your video exposure on social media sites and search engines as your video will involve a topic that people are discussing and searching for right now.

5. Viral videos are useful - If your video answers a question people are seeking answers to or solves a key problem, people will be much more likely to share your video with others.

Unfortunately a + b doesn't equal viral video success, but if you create good online video content and keep in mind these tips you will be well on your way to getting the right people to view and share your video and it might be lucky enough to go viral.

Traffic Film and Video Production Brisbane and Sydney



Posted 1st Nov, 12 by Traffic Film and Video Production Brisbane and Sydney




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