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Online Video Succes - Compelling Facts

Here are a few stats from some recent research that we came across about the benefits of online video. We were already convinced from earlier research and results, but with a greater updtake of online business videos we are really getting to see more relevant research results. And the research results put forward a compelling case to implement an online video strategy.

• A website with video is 53% more likely to appear on the first page of Google!

• Customers that watch videos of products or services are 85% more likely to make a purchase!

• The average user’s visit to a text and image-based website lasts only 43 seconds; for a website
with video the average visit lasts 5 minutes and 50 seconds

• Retail websites with video increase conversion by 30%

• 46% of people say they’d be more likely to seek out information about a product or service after
seeing it in an online video.

• Dell experienced a 5% reduction in service calls by incorporating an online video strategy!

Your brand doesn't have to be GoPro, Red Bull or Nike to create effective and engaging video. Every brand has a story to tell. It might not be meant for everyone to see and hear. But that's the beauty of technology these days. We can narrowcast video content directly to the relevant target market whether that's potential customers, investors, staff, training... Targeted video messages for a specifically targeted audience = effective communication.

Posted 7th Mar, 13 by Anthony McCormack - Strategic Development, Traffic Film & Video Brisbane and Sydney