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Qld Health Exercise Content

We recently partnered with JuniorCru to create an absolute stack of video and animated GIF exercise content for Qld Health. We wanted to create enough variety of content that we'd be able to give a unique experience no matter what your exercise goals were or your gender.

We also created the content as a mobile first experience, knowing that is where our is using this contnet. For that reason we created video that was easy to use and engage with on a small screen, and wasn't going to be a huge drain on mobile data. Animated GIFs were a big part of our solution - here's a few of the GIFs from the over 50 pieces of online video content we created for this campaign.

Head over to the Qld Health and fitness website to see the content in it's natural habitat -

Posted 20th Aug, 15 by