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Loc Boyle TNQ 'Paradise Through Your Lens' Competition Video Entry

Director & Photographer Loc Boyle has teamed up with his good mate Kahl Wallis for his entry to Tropical North Queensland's 'Paradise Through Your Lens' comp. 

Kahl is an aboriginal singer, songwriter and poet originally from north of Cairns. If they win the opportunity to make their film about indigenous culture in TNQ, Loc & Kahl will travel Tropical North Queensland to visually illustrate a poem by Kahl about his TNQ homeland. 

Check out their entry video below and like it and share it from the Explore TNQ website here - so the guys can bring this great idea to life.

Posted 5th Jan, 15 by Traffic Film & Video Production

New Technology Hub for Brisbane - Hub4101

Hub4101 is a new initiative to acknowledge, support and foster the organic development of a tech cluster in the 4101 postcode in Brisbane across the suburbs of Southbank, South Brisbane, West End and Highgate Hill. 

Traffic is proud to be a part of the founding member companies of Hub4101 and created the launch video below.

Similar to other international tech clusters Tech City UK ( or Silicon Alley in NYC (, Hub4101 is a grass roots movement, and developed by Business Southbank, to grow & promote businesses and individuals in the 41010 postcode that use technology to deliver whatever it is they do - start ups, advertising, production, design, architects, web developers, broadcasters etc.

With technology at the heart of everything, Hub4101 will share knowledge on new technologies and their applications; create opportunities; recruit similar organisations to move their business and/or develop their business in the precinct; and promote the technology innovation in the area.

There's no membership requirements as such, or sign up, just a willingness to participate.

A volunteer committee has been formed to build and drive Hub4101 and eventually set it free for the Hub4101 community to self-drive it. The committee is made up of representatives from ABC, Brisbane Marketing, Business South Bank, Griffith University, Queensland Performing Arts Centre, Red Suit Advertising, Taxi & Traffic Production, State Library of Queensland and chaired by BSB board member Bruce Wolfe of Conrad Garget Riddel Architects.

Find out more and get involved at,

Federal Minister for Communications, Malcolm Turnbull also created this video for Hub4101 really highlighting why tech clusters like this are so valuable - Couldn’t have put it better myself.

Posted 7th Nov, 14 by Anthony McCormack, Strategic Development

TEDxBrisbane - TED talks

Just some of the TEDxBrisbane talks we filmed for the 2014 event.

Including talks by:

Richard Fidler (The Conversation Hour)
Rod Quantock (Comedian, wirter and babushka doll enthusiast)
Connie Johnson (Love Your Sister)
Professor Darren Curnoe (Biology anthropologist)
CJ Hendry (Artist and happy to get punched in the face)


Posted 5th Nov, 14 by

TEDxBrisbane - #TEDxin15

Because TEDxBrisbane 2014 was on a Sunday right in the middle of a long weekend, we knew that anyone who couldn't make the event would be outside enjoying the sunshine. Not sitting at home watching a live stream.

So instead of live streaming the event we created #TEDxin15, a series of short content videos for watching on the go. We intercepted each speaker just as they walked off the Brisbane Powerhouse stage and captured the heart of each of the speakers' TED talks in 15 seconds and then published each video to TEDxBrisbane's social media channels as the day progressed. Resulting in a video content series of bite-sized, made for mobile TED talks.

Below are a few of the #TEDxin15 content videos and you can see all of the videos on our Vimeo page here -

Posted 9th Oct, 14 by

Director/Cinematographer/Photographer Loc Boyle Joins Traffic

More fresh talent has Traffic in Loc Boyle, a multi-talented content creator with skills in photography, directing and cinematography. Loc has an amazing eye for creating beautiful images and built up his skills working alongside Taxi Film's photographer/director/cinematographer Israel Rivera.

Loc has recently moved back to Australia after spending the last 5 years in Paris working with a stack of top fashion and advertising photographers for international brands.

Loc has shot stills for Vogue Brazil, The Weekend Australian Magazine, Penguin Publishing and Harpers Bazaar Australia to name a few clients. Now back in Australia, Loc's work with Traffic is across both stills and film, creating visually inspiring content for a variety of platforms. Loc's the kind of guy who thinks differently - in a good way.

Check out some of Loc's video and photogoraphy work below.


Posted 3rd Sep, 14 by

Hyperlapse - time lapse video in your pocket

This week Instagram launched a fantastic new app called Hyperlapse. An amazing video app that lets everyone create high quality time lapse videos with their smart phone. This simple to use and powerful app is very cool and opens up a whole other level of video content creation to everyone. Probably it's most powerful feature is the ability to make moving hand held time lapse videos.

As a film and content production company, you might think we are concerned by this sort of technology (and others) that allows everyone to create great looking video content using a piece of gear that everyone has. But it's actually the opposite. More people are consuming and engaging with video content every day - both from their friends and family as well as from brands. Engagement with brands through Instagram is dramatically increased if a brand uses video. Not to mention that video is the best way to communicate ideas..

So, instead of being a threat to us. This type of advancement only increases the consumption of video contentn and, adds what we can do with creating compelling video content that people want to watch and share. 

We have added Hyperlapse to our kit bag of content creation because it is great and has it's time and place to be the right tool to create the right piece of video content. Yeah, anyone can use this type of app, but it's the craft of the content creation team and directors along with the content strategy that can really make this type of content truly great and useful.

Written by:
Ant McCormack, Strategic Development & Innovation


Posted 29th Aug, 14 by

Director Brodie Rocca Joins Traffic

We're really excited to have Brodie Rocca join the Traffic team (yep, that's his real name). Brodie is a director who creates a wide range of content including TV commercials and online branded entertainment. He has a versatile skill set in his director kit bag from top editing skills to being pretty handy with a camera.

Brodie is always looking to to uncover the heart of the story - capturing genuine moments that connect and engage with the audience. He's got an almost innate ability to work with non-actors to make them feel comfortable in front of the camera and get authentic and relaxed performances. He's also a really great guy to have around.

Since joining us Brodie has barely had a second to catch his breath shooting a series of TV commercials for KM Smith Funerals and a TVC and online video for a national insurnace company. He's also in pre-production for a number of projects, including one that will see him shoot all over Queenslland. 

Click here to check out Brodie's work as well as some of his work below.


Posted 26th Aug, 14 by

Content Video - Supercheap Auto

A little bit of a fun little video we created with the Supercheap Auto marketing team as the talent. The Supercheap Auto team also came up with the idea of the Hairy Godmother and wrote the script.

All part of getting involved in their user generated content competition the Bathurst Big Break. What better way to encourage your fans and customers to get involved in creating and sharing video content than to get the brand people involved.

Not a bad effort guys. Good thing they are much better at making things happen behind the scenes and normally leave the professionals to do their jobs in front of camera...

Posted 22nd Jul, 14 by

Creative Project: Midnight Magic with Loc Boyle

Here's a fun little collaborative creative project filmed, directed and edited by Loc Boyle with friend and music producer Sapta. As the title suggests this was shot late one night in India creating a bit of a surreal and entertaining visual experience. And yes, the security guard is a real guard and he was on duty at the time...

Posted 16th Jul, 14 by Traffic Film & Video Production Brisbane & Sydney

SXSW 2014 Traffic Report

We sent Traffic's (& Taxi's) Strategic Development Manager, Anthony McCormack, to SXSW 2014 in Austin, Texas, the largest interactive, film and music conference in the world. It's the centre of all things new in tech, film, advertising, marketing and music. This is what Ant learned...

SXSW 2014 Report: Privacy, wearables, be genuine & just create

It may have been just over two weeks since South by Southwest 2014 finished up, but it takes that long to distil it all and make sense of what just happened.

SXSW is a magical place where all of the great tech, film, advertising and music minds are all in one place at one time, and, all are willing to share their knowledge and ideas. A place where Jarvis Cocker entertains you at a party one night and the next morning explains his creative process and then teaches you how to fly. A place where Edward Snowden and Julian Assange are live streamed in to a panel discussion by day and find yourself at dinner with a great group of interesting people by night (or getting a free Sailor Jerry tattoo)….

So, what did a marketer working across production and advertising get out of SXSW 2014?

Shut the door on your way out.

SXSW started off with discussions centred around NSA whistleblower Edward Snowden and WikiLeaks’ Julian Assange focussing on data security and online privacy. Coming to the conclusions that data security will become a premium paid service. If we want privacy and data security we’re going to have pay for it. Whether the majority of consumers will be willing to pay for it is yet to be seen. At the moment there is plenty of noise about privacy, however currently we’re all more than happy to get services like Gmail and Facebook for free. All we have to do is give up access to our information and data. As these are major advertising platforms first and foremost this has significant implications for the advertising industry and how brands target and reach their audiences.

Now you see me. Now you don’t.

Austin was also buzzing about the ever increasing popularity of anonymous, ephemeral digital networks like ‘Snapchat’ and ‘Anonymity’. This is supposedly less in response to privacy concerns and more as a result of what is seen as the over sharing and permanent digital footprint channels like Facebook, Instagram and Twitter. New apps called Whisper and Secret that let users anonymously share secrets were other anonymous platforms that SXSW was talking about - and using.

Put it on me.

This year at SXSW wearables went from a bit of a gimmick that will be useful in the future, to the revealing of useful products and applications. Sure there were plenty of people wearing Google Glass, but that’s just the start. Wearables that are just around the corner unveiled at SXSW include an augmented reality motorbike helmet that allow access to apps and other information safely and a bracelet that can authenticate the wearer’s identity by reading their unique cardiac rhythm. Next is mobile communications moving to being connected without the need to be attached to an interruptive device like a smartphone. Successful wearable tech is going to be all about putting technology second and the focus squarely on the objective and the user experience. Oh, and it really won’t be long before we can be connected without a device at all thanks to some ground-breaking bio tech.

I can see clearly now.

Increasingly we are shifting to a much more visual vocabulary to communicate with each other,  and with brands, using images, illustrations, emoji, infographics, animated GIFs and of course video. Text is being supplanted by visual devices. And with this shift has come the increased focus on visual content as a key communication language. By visualising information we can quickly communicate complex information, translate the complexity to clarity and speed comprehension. SXSW organisers were on the front foot with illustrators translating the main panels into visual representations of what was covered. 

What you want. When you want.

It was clear all over SXSW 2014 that video on demand is growing fast and everyone wants in. There is of course the leader in Netflix with groundbreaking series like House of Cards, and then comes everyone else slugging it out including: Hulu, Fetch, YouTube, Apple, Amazon, Yahoo Screen, as well as free to air & cable channels’ catch up services. 

VOD naturally lends itself to viewing on a variety of devices including mobiles and tablets leading the conversation in Austin to the obvious progression of creating seamless interactive and immersive multiplatfrom ‘things’. Sharing deeper background information on characters, fully developing the ‘world’ of the content, interacting with characters, affecting the story lines and even seamless interactive videos through things like Interlude’s Tree House are great fits for VOD and video content in General. 

A side note on exciting video content spied at SXSW is Interlude’s Tree House, a platform that creates truly seamless, audience friendly interactive videos. A real “this is brilliant!” moment was Interlude demonstrating an interactive video that seamlessly responded to the decisions of the audience made in realtime through their smartphones.

With the rise of VOD has come the dramatic increase of episodic content consumption. Naturally House of Cards and Netflix comes to mind first, with a flood of VOD platforms creating their own original episodic series - many launching at SXSW 2014. Tellingly, all of these new episodic series at SXSW referenced that “it’s just like Netflix releasing House of Cards”… ‘Cutting the cord’ of no longer subscribing to cable TV in the States went hand-in-hand with the VOD discussions  and episodic content, with a lot of people already only relying on the internet and VOD services for their video content. This speaks volumes about the quality episodic content people want, as well as how they want to consume it - when they want, how they want and where they want. That includes binging on an entire series in one weekend if they so wish. A key for me in highlighting the dramatic growth of episodic content and it’s importance was reflected in Sundance’s Chris Horton telling me that they are working on including and even creating their own episodic content for Sundance. Episodic on demand video content is here to stay. Your move traditional broadcast.

Man it’s loud in here!

One thing that you don’t need to go to a panel at SXSW to experience is the sheer number of brands that descend on Austin all vying for your attention and creating noise. With Austin being the sole focus of the tech, film and music world for 10 days, brimming with early adopters and influencers, there’s no wondering why this is happening. For me, it’s more about how it is being done. 

There is just so much noise from brands coming at you from every possible angle that it’s really hard to hear anything at all. Everyone is there: FMCG brands, telecos, tech companies, films, music streaming services, accommodation websites and app developers right the way through to accounting firms. They are all yelling as loud as they can for your attention, your Facebook like, your tweet or your Instagram post. Some were heard loud and clear while others were, well, just noise and I didn’t notice them… I can’t tell you how many parties, meet ups, gigs and events I went to that I had no idea who had put it on or why. I went to a really great party that had real live kittens and cats to play with while they poured free margaritas down my throat with some great bands playing. I still have absolutely no idea who put that party on or why. I just went there because it sounded like a good idea. It was. 

Don’t get me wrong, going to great parties, seeing top bands and drinking for free at open bars is great fun and a really valuable way to meet interesting people at SXSW. But as a marketer, I can’t help but wonder at why some of the brands were doing what they are doing, and even what some brands are doing there at all. I can imagine there are a lot of conversations in meeting rooms that come up with “we can’t afford to not be there”. Which turns out to be a multi-million dollar “we’re here because we have to be”… For me relevance seems to have fallen out of the plane on the way to Austin. It’s pretty obvious, but the brand needs to be relevant and what the brand does and says needs to be relevant and add value to their audience. Spotify putting on a heap of live music of up-and-coming bands at SXSW makes perfect sense. The cat people, not so much. Oh, and I liked and tweeted about a bunch of brands for some cool free stuff and then unliked them. I don’t remember which ones… 

Like I mentioned earlier, Austin during SXSW is a unique place, but if this sort of noise from brands competing so fiercely for attention is a marker for what’s to come and we need to make sure we have something relevant and meaningful to say. Not just in sponsorships and experiential executions, but everything brands do has to be meaningful, from video content to product development and everything in between. Which leads in nicely to the next point…

Really real. For real.

‘Genuine’ and ‘real’ are words that brands have been throwing around all day, everyday for a while now. Sometimes they have meaning, other times it’s just another empty word. So much so that sometimes it can be seen as a cliche. However at SXSW 2014 the people that were really making impactful and creative things are the people that are truly genuine. No spin. No b.s.. They have a purpose. Everything they do stays true to that purpose and overwhelmingly they are focussed on the people - what they want, what they need and what makes their experiences better. From wearable tech creators to commercials filmmakers, right the way through to P Diddy’s new multi platform music network ‘Revolt’, being genuine, authentic, truthful, is the key foundation to success and engaging your audience well beyond a simple like and a share.

Engagement is no longer really up for debate. The consensus at SXSW was that engagement needs to be something authentic (there’s that word again), relevant (and that one) and ideally tangible. Consistently. Not just one off opportunistic leveraging of lightbulb moments.  

Cut out the road blocks and just create.

The recurring conversation at SXSW 2014 that really resonated with me was that making and doing - rather than planning, researching and discussing - will be, and kind of already should be, the way forward to creating genuinely meaningful and useful things. From filmmakers to advertisers, developers and new product makers, just getting stuck in and creating is what we all should be doing. 

So in the end the key takeaway for me from SXSW 2014 didn’t come from just one panel, a meeting or a random encounter at a bar. Instead, across everything that is SXSW the main thing that I gained was this: be brave, back yourself and your ideas, cut out the uncessary road blocks and just create. It’s easier said than done, and is probably something that’s been said a thousand times before, but it was a common thread amongst the people kicking goals across all disciplines at SXSW. The confidence and conviction are there for me now more than ever that this is the way forward for production and advertising.

In case you were wondering, I didn’t end up getting a Sailor Jerry Tattoo. Unfortunately (or fortunately) I got there too late in the night and the tattooist had packed up…

Posted 15th Apr, 14 by Anthony McCormack, Strategic Developmennt

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