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Personalisation of Digital Media Wrap Up

A wrap up: hub4101's 'Who's Googling You' panel discussion.

On Wednesday 29th April some of Brisbane’s heavy-hitters in the digital space joined ABC Managing Director, Mark Scott to discuss the personalisation of digital media. Part of hub4101’s Disruptive Thinking discussion series.

Along with Mark Scott, the panel consisted of Cat Matson, Chief Digital Officer for Brisbane, Michael Burton, CEO Cutting Edge, Rob Kent, MD Publicis Worldwide Australia and Prof Michael Blumenstein, Head of School of Technology Griffith University.

The discussion centred on the good, the bad and the exciting opportunities that the collection of detailed data, and in turn, the personalisation of digital media that flows from that data.

For the digitally savvy, the amount of data that we all freely give away to everyone and anyone is already fairly well known. However, this is generally thought to be the domain of the ‘big guys’. A key takeaway for me from this discussion was to reiterate that due to the digital economy that we all are a part of, any sized business can (and should) be using data and digital solutions to grow their business.

We can all compete on the world stage.

What we need to realise is that almost any business can now form a very accurate picture of who you are, what you do, what you like and what you might like. All of this information is being used to curate, create and distribute relevant content just for you.

Great. No more irrelevant ads or news you’re not interested in. Or as Cat Matson put it:

"I get a whole lot of ads in my Facebook feed about shoes, not about Viagra.”

Another bonus, a big one for me as a creator of advertising content, we can make sure our content gets in front of the specific audience. Plus, we can use data to guide us on the type of content to make that this audience wants to watch, wants to share and as a result more effective. Everyone wins.


Read the full article on LinkedIn Pulse here -

Posted 4th May, 15 by Anthony McCormack, Strategic Development & Innovation

Hub4101: Who's Googling You - Wed 29th April

Hub4101 (, the tech, digital and innovation hub that Traffic is a proud founding member of, are hosting a great panel discussion on the personlisation of digital media - Who's Googling You?

With a top panel of experts led by the ABC Managing Director, Mark Scott the panel will discuss the shift towards digital media collecting and using information sourced from individual devices and how it is put to use in the media and marketing landscape.

The growth, sophistication and future direction will be explored in this session. How various organisations have tapped into this phenomenon, who is leading the charge, including the role of the consumer.

Who's Googling you? Who's already got your metadata? How this type of information for good, or bad? What does it all mean? Where's it going in the future?

Click hrere for more information & to book tickets.

Date: Wednesday 29 April
Time: 11.45am for 12 noon start – 2.15pm
Venue: Boulevard Room, Brisbane Convention & Exhibition Centre
Cost: BSB/hub4101/ BADC members - $135pp ($1,350 table of 10)
Non-members - $150pp ($1,500 table of 10)



Posted 26th Mar, 15 by Anthony McCormack, Strategic Development & Innovation

Brodie Rocca Finalist in Tourism Qld Filmmaking Comp

We're super excited that our very own Director/DOP Brodie Rocca has been selected as one of the 10 finalists for the Tourism Queensland Tropical North Queensland filmmaking competion: "Paradise Through Your Lens" -

We're heading off to Tropical North Queensland with Brodie to shoot a video capturing an honest indigenous story. Getting the the heart of a story is what Brodie does so well which you can see in his entry video below. Stay tuned to see what we create.

Posted 28th Jan, 15 by

QLD Police Social Videos

A series of 15 short social content videos we created for the Queensland Police Service to help break down the barrier between the police and the community.

Creating snackable and shareable social content to highlight that police are simply ordinary people just like you and me who do and extraordinary job.

Director/DOP: Brodie Rocca.

Posted 13th Jan, 15 by Traffic Film & Video Production

Brodie Rocca TNQ 'Paradise Through Your Lens' Competition Video Entry

Check out Brodie Rocca's entry to Tropical North Queensland's 'Paradise Through Your Lens' comp.

Brodie has shared a really heartfelt and personal story for his entry video. Like it and share it from the Explore TNQ website here so Brodie can be selected to head up north to capture one of the many indigenous culture stories of TNQ.


Posted 5th Jan, 15 by Traffic Film & Video Production

Loc Boyle TNQ 'Paradise Through Your Lens' Competition Video Entry

Director & Photographer Loc Boyle has teamed up with his good mate Kahl Wallis for his entry to Tropical North Queensland's 'Paradise Through Your Lens' comp. 

Kahl is an aboriginal singer, songwriter and poet originally from north of Cairns. If they win the opportunity to make their film about indigenous culture in TNQ, Loc & Kahl will travel Tropical North Queensland to visually illustrate a poem by Kahl about his TNQ homeland. 

Check out their entry video below and like it and share it from the Explore TNQ website here - so the guys can bring this great idea to life.

Posted 5th Jan, 15 by Traffic Film & Video Production

New Technology Hub for Brisbane - Hub4101

Hub4101 is a new initiative to acknowledge, support and foster the organic development of a tech cluster in the 4101 postcode in Brisbane across the suburbs of Southbank, South Brisbane, West End and Highgate Hill. 

Traffic is proud to be a part of the founding member companies of Hub4101 and created the launch video below.

Similar to other international tech clusters Tech City UK ( or Silicon Alley in NYC (, Hub4101 is a grass roots movement, and developed by Business Southbank, to grow & promote businesses and individuals in the 41010 postcode that use technology to deliver whatever it is they do - start ups, advertising, production, design, architects, web developers, broadcasters etc.

With technology at the heart of everything, Hub4101 will share knowledge on new technologies and their applications; create opportunities; recruit similar organisations to move their business and/or develop their business in the precinct; and promote the technology innovation in the area.

There's no membership requirements as such, or sign up, just a willingness to participate.

A volunteer committee has been formed to build and drive Hub4101 and eventually set it free for the Hub4101 community to self-drive it. The committee is made up of representatives from ABC, Brisbane Marketing, Business South Bank, Griffith University, Queensland Performing Arts Centre, Red Suit Advertising, Taxi & Traffic Production, State Library of Queensland and chaired by BSB board member Bruce Wolfe of Conrad Garget Riddel Architects.

Find out more and get involved at,

Federal Minister for Communications, Malcolm Turnbull also created this video for Hub4101 really highlighting why tech clusters like this are so valuable - Couldn’t have put it better myself.

Posted 7th Nov, 14 by Anthony McCormack, Strategic Development

Pete Rogers
Pete Rogers creates great looking visual content with heart using a deft touch to highlight genuine moments. Pete always takes viewers on a journey.
Pete cut his teeth working under top surf filmmaker Taylor Steele as an assistant director working on surf films and ad campaigns for Corona, Roxy, Pacifico Beer and various fashion labels. 
Pete has created a stack of video content for leading brands including: Flight Centre, Contiki, AAT Kings, HelloWorld and Student Flights, Stone & Wood and Corona - shooting in iconic locations all around the world. 




Posted 6th Nov, 14 by

TEDxBrisbane - TED talks

Just some of the TEDxBrisbane talks we filmed for the 2014 event.

Including talks by:

Richard Fidler (The Conversation Hour)
Rod Quantock (Comedian, wirter and babushka doll enthusiast)
Connie Johnson (Love Your Sister)
Professor Darren Curnoe (Biology anthropologist)
CJ Hendry (Artist and happy to get punched in the face)


Posted 5th Nov, 14 by

TEDxBrisbane - #TEDxin15

Because TEDxBrisbane 2014 was on a Sunday right in the middle of a long weekend, we knew that anyone who couldn't make the event would be outside enjoying the sunshine. Not sitting at home watching a live stream.

So instead of live streaming the event we created #TEDxin15, a series of short content videos for watching on the go. We intercepted each speaker just as they walked off the Brisbane Powerhouse stage and captured the heart of each of the speakers' TED talks in 15 seconds and then published each video to TEDxBrisbane's social media channels as the day progressed. Resulting in a video content series of bite-sized, made for mobile TED talks.

Below are a few of the #TEDxin15 content videos and you can see all of the videos on our Vimeo page here -

Posted 9th Oct, 14 by

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