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Content Front and Centre: Facebook Paper

If you needed yet another reminder that content (good content) should be a key part of your marketing activities then here it is. Introducing Favebook Paper, their new app that gives you a new way to experience the content on Facebook. 

Paper has a stories section (your news feed) and a themed section that allows you to select content about what interests you as well as from publishers you like.  The focus of the app is on design and storytellying, potentially putting your content in front of a wider audience.

It's pretty clear now that content marketing is not just a marketing buzz term and should be considered part of your marketing plan and it's apps like Paper that are going to help your contnet to connect. At this stage it's only available in the USA, but it won't be long before this gets released to the rest of the world.

 



Posted 3rd Feb, 14 by Traffic Film & Video Production

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