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Benefits of Video Content

Watch this short video about the benefits of online video

In this ever-increasingly competitive market, businesses need to stand out from their competitors more than ever. Business video content is a key tool that all businesses should be utilising to create engaging marketing videos, training videos, corporate videos and viral videos to name a few. Video is the perfect medium to communicate your ideas in a compelling manner. If you are not already using video content to create web videos to promote your business you should ask yourself ‘why not’?

  • Demonstrate your company or product
  • Introduce yourselves to potential clients
  • Become known as an expert in your field
  • Improve search engine rankings
  • Engage the senses
  • Improve your website experience

Corporate Clients

Some of our coprporate clients include:

What's Possible?

Pretty much anything is possible to create a great marketing video.But, here are four main types of videos that we think is a starting point for most businesses.

1. Demonstration Videos – Demonstrate what you do, what you have done or even how to use your product.
2. Testimonial Videos – Show a satisfied customer, trade partner or staff member singing the praises of your company or product. A video reference if you like.
3. Time Lapse/Before & After Video – Highlight the benefits of your company or product by showing the before, the during and the great after.
4. Training Video – Teach your staff, contractors and customers in an engaging and more effective way.

Below is a selection of work Traffic has produced for our corporate clients.

Commonwealth Bank

Content video created to play across giant TV screens in Commonwealth Bank’s new Flagship branches.

Supercheap Auto

Ongoing web 'how to' video series.

Rio Tinto Safety Video

Mine safety video shot on location at the bauxite mine in Weipa.

Solar Farmers

Sales video using motion graphics.


Gold Coast Institute of Tafe staff testimonial video.


Bluecare corporate training video.